Shiseido and Max Mara have inked a long-term fragrance license. Shiseido EMEA, a subsidiary of Shiseido, will develop, produce and distribute fragrances under the Italian luxury fashion house. In a press release from the company, Shiseido and Max Mara said they share their commitment to the highest standards of quality, innovation and customer satisfaction, and that the new collaboration aims to expand their global offering and leverage their combined expertise to create and offer innovat...